Thursday, July 02, 2009

What's in a Slogan?

Kalamazoo county has a new slogan, courtesy of the Kalamazoo County Convention and Visitors Bureau.

"You'll be back. We promise."
Sounds kind of menacing.

Kalamazoo County's new slogan: "You'll be back. We promise"

"We identified Kalamazoo as a destination visitors will want to return to with some frequency," said Bill Ayers, president of Discover Kalamazoo, formerly known as the Convention and Visitors Bureau. "Furthermore, we are so certain they will enjoy themselves while being so unexpectedly surprised when they visit for the first time, they will promise they will return."
As far as I know, that's not terrorist Bill Ayers.

This replaces the old slogan, "Easy to get to. Hard to leave."

It isn't clear if they considered alternatives such as

Roaches check in, they don't check out.
What happens in Kalamazoo, stays in Kalamazoo FOREVER.
In Kalamazoo, no one can hear you scream.
Kalamazoo: Like a Black Hole.
Perhaps Michigan's movie tax credit could be used to produce Escape From Kalamazoo.

I hope they didn't spend a lot of money on this.

No comments: